How to boost business online
“Hey guys, everybody what’s up welcome back to this channel! Well if it’s your first time you visiting, my name is Rinshad. And today we talk about one of the exciting and most significant issues today to modern business; one that is a key business aspect: Digital marketing, be it the case running a small-sized entrepreneurship firm or a more comprehensive giant enterprise, whether or any individual looking at advancing and developing their marketing level for further business operation! Have you arrived in the proper place!
“So today’s vlog is going to break down everything you need to know to get started with digital marketing. I will be covering from social media strategy and SEO, all the way to paid ads: the basics, some actionable tips you can start on right away. So, let’s get into it!”
Fade in to you on camera in front of a whiteboard or graphic explaining the basics of digital marketing.
“Alright, okay. Just start off right off defining what we mean by digital marketing. Basic definition: Any marketing effort that involves the internet or an electronic device. Think Web sites, social networks, email campaigns-even cell phone applications. With all the people online these days, it’s one of the best ways actually to get in touch with your target audience.
Key Digital Marketing Channels
You are sitting at a desk pecking away at a laptop.
“Okay, so let’s break down some of the most significant channels you will focus on in your digital marketing strategy.
1. Social Media Marketing
“Social media is HUGE. Platforms like Facebook,instagram, LinkedIn, and whatsapp connect you directly to audiences. Okay, but let’s not forget the pretty pictures-there’s much more going on. It’s the relationships, making the most valuable content possible that keeps your audience positive towards that content.”
Cut to B-Roll of social media feeds, influencers posting, businesses interacting with followers.
“Pro Tip: Make the posts engaging using a mix of videos, polls, and stories that will push people to interact and converse with each other.
2. Search Engine Optimization
SEO is the next area. It’s the optimization of your website to rank higher on Google. You want to be sure that your website appears during searches of terms related to your business.”.
Cut to video of Google search results for SEO rankings.
“Pro Tip: Use keyword research tools to discover what your target audience is searching for and then add those keywords into your content, title, and meta description.”
3. PPC (Paid Advertising)
For example, paid ads like Google Ads or Facebook Ads give you a significant boost in visibility. You can’t do that organically. With PPC, you can target your audience so narrowly and only pay for the clicks you are receiving.
Cut to recording setting up a Google Ad or Facebook ad.
Pro tip: be very conservative about your budget. Test ad creatives and optimize the campaign while on the move.
As this is one of the very few channels that yield extremely high ROI, be it on sending newsletters, product updations, or promotion in general, it keeps an individual in touch with a target audience and brings longer-term relationships.
B-Roll of email campaigns, dashboards of an email marketing platform
Pro Tip- Emails should be targeted. They should be segmented lists-the more targeted message ensured, the higher are conv
Digital Marketing Strategy
You are facing a digital screen with a strategy flowchart.
“Now, once you know the channels, it’s time to create a strategy. Here’s how to build a solid digital marketing plan in 4 simple steps:
1. Define Your Goals
“Do you want more website traffic, better engagement, or higher sales? Set clear, measurable objectives.”
2. Knowing Your Audience
“Know who your customers are, what they need, and where they spend their time online.”
3. Content Creation
“Content is king, guys! Be it blogs, videos, or infographics, whatever kind of content you are creating for them, it needs to be solving a problem for them.”
4. Measurement and Optimization
“Use the tools like Google Analytics, social media insights, measure your performance, and adjust according to what’s working well.”
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Now that I’m talking to you in a pretty informal way with the camera, for my tips.
“Okay, I’ll wrap this one up and have some bonus tips here to give you that extra kick in terms of digital marketing:
https://rinshadk.com/wp-admin/post.php?post=175&action=edit
