google ads

Google Ads is an online advertising platform developed by Google that allows businesses to create ads and display them across Google's vast network. It enables advertisers to target specific audiences based on keywords, demographics, location, interests, and more. The platform operates primarily on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad. Google Ads supports various ad formats, including text, image, video, and shopping ads, which can appear on Google search results, websites in the Google Display Network, YouTube, and other partner platforms. Advertisers can set budgets, track performance, and optimize campaigns for better results. Google Ads is an essential tool for businesses looking to increase visibility, drive traffic, and boost sales. It offers advanced targeting options, detailed analytics, and flexible bidding strategies, making it a powerful tool for digital marketing.